Layerbit Houston and Search Engine Optimization

Search Engine Optimization and your Marketing Strategy

Search Engines such as Google, Yahoo and MSN are some of the most powerful companies on the internet, today. Their ranking algorithms decide which Web pages best answer each user's question. These companies make about a half-dozen major and minor changes a week to the vast nest of mathematical formulas that power these search engines. They do this to ensure that users find what they are looking for more often than not. So how do you increase your chances of being found amongst the millions of websites competing for visibilty on these search engines?

Search Engine Optimization

Search Engine Optimization is a process of improving the volume or quality of traffic to a website or other web page from search engines organic, or unpaid, search results. Search Engine Optimization is about enhancing a websites content and HTML coding to increase it's relevance in a particular subject matter or keyword(s).

While it is not wise to rely solely on search engine marketing, it can be an excellent complement to any company's marketing strategy. It can increase your company's visibilty on the internet, significantly.

SEO Search Engine Optimization

Layerbit Houston's approach to Search Engine Optimization

The Strategy

Search Engine Optimization is rarely a one time event, but, rather an ongoing marketing strategy. As with any strategy, the first thing we must do, is gain greater understanding of the customer, the market and the competition. Layerbit Houston's Search Engine Optimizers start by looking at what your customers look for most often. Which keywords do they use in their search querys to find the products and services that your company offers?

Next, they look at the overall market to identify broader trends. Which keywords command the greatest competition? Is it best to compete in the most popular keywords or perhaps some of the more targeted, more likely to buy keywords?

What are your competitors' strengths and weaknesses? Why are your competitors more highly ranked than you? We determine what they are doing to get better rankings and how we can help you move ahead of them in the rankings.

Our Search Engine Optimization team has an array of tools at their diposal to identify and determine the best strategy to ensure the highest return on your investment. Once the SEO team has a clear strategy we move to implementation.

Implementation

Search Engine Optimization - Getting Indexed

Layerbit Houston's SEO team ensures that your website is properly indexed with all the relevant search engines, both fee based and free. Not every page is indexed by the search engines and there are some pages that you should even have excluded from the search engine's crawlers. Log in pages, shopping carts and search results from internal searches are examples of pages not to be crawled. Our SEO experts know the rules and will you get you the best reuslts.

Search Engine Optimization - HTML Coding

Our Website design and development team is highly trained in HTML coding for Search Engine Optimization. They understand the complex ranking algorithms established by each search engine and they take the identified, optimal keywords for your company and incorporate them in to your website's HTML code, your meta tags and title tags.

Search Engine Optimization - Keyword weight

Layerbit Houston's copywrite team can assist with your website's content to ensure that the keywords you wish to perform well in organic searches are found in your content a sufficient number of times.

Search Engine Optimization - Linking

Search Engine Optimization is about providing good, relevant content for your website visitors. You want them to visit your site and you want them to come back often. By linking key text on your website to other relevant articles or content on other website you enhance the visitors experience. Your website becomes a resource of information and they visit more often. Layerbit Houston's SEO team will link your website to interesting and popular content to varied websites around the internet and create a memorable experience for your website visitors.

Marketing is about mindshare. Your company must be in the front of your customer's mind more often than your competitors. Search Engine Optimization with Layerbit Houston is one way to increase your company's mindshare with more internet customers and prospective customers..

 


Contact Layerbit Houston to receive more information about Search Engine Optimization (SEO), Search Engine Marketing, and your website's positioning with respect to your competitors by filling out the form on the left. One of Layerbit Houston's advisors will be in touch with you shortly.

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